Five years ago I decided I had to turn my life around and take some drastic measures.
There was no moment of clarity or a profound realization. There was no near death experience or loss of a family member. I was actually beyond happy with who I was and what I was doing with my life. My business was a success. I was traveling the world. I was healthy and I had just moved out to San Diego, California from my homeland of Wisconsin.
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| Rob Greenfield, Dude Making a Difference. Photo credit: Rob Greenfield |
So what happened? Well, the reality of the 21st century struck. I started to watch a lot of documentaries and read a lot of books and quickly learned that many of my daily actions were causing serious environmental and social destruction. The food I ate, the water I drank, the gas I pumped into my car, the trash I was creating and the electricity I was using all had much greater stories behind them then I had ever cared to look into. Just by living what could be considered a fairly normal American life I was responsible for so much pollution, destruction and inequality. The documentaries and books really hit home.
Watch this awesome video and read more how Dude making a difference on Ecowatch.com
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