From
June 1 Through June 10, Restaurant Transactions Made by Bank of America Debit
Card Customers Enrolled in the Keep the Change® Savings Program Will Trigger
Donations That Bring Us One Step Closer to Ending AIDS
 |
| Source and image from Business Wire |
CHARLOTTE,
N.C.--(BUSINESS WIRE)--
Bank of
America, (RED)® and world-renowned chef Mario Batali are teaming up in the
third annual EAT (RED) SAVE LIVES campaign, rallying families, friends and food
enthusiasts across the country to help raise awareness and money for the fight
against AIDS. From June 1 through 10, Bank of America will donate 30 cents to
the U.S. Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria for
each customer who uses their Keep the Change-enrolled debit card at restaurants
– up to $600,000 total. One 30-cent donation provides a day’s worth of
life-saving medicine to people with HIV/AIDS in sub-Saharan Africa. This simple
action allows customers to have a donation made on their behalf, and continue
building their savings by receiving the round-up difference to the nearest
dollar of the meal they purchase.
“By
combining our reach with (RED) and Mario Batali, we’re creating the kind of
awareness needed to make a meaningful difference,” said Anne Finucane, vice
chairman at Bank of America. “Our work with (RED) is rooted in the belief that
– together – we can provide women living with HIV the medicine needed to lead
healthy lives so they can continue to work and take care of their families,
contributing to stronger economies.”
(RED),
founded by Bono and Bobby Shriver to engage businesses and people in the fight
against AIDS, is bringing together the biggest names in the culinary community
through EAT (RED) SAVE LIVES. Spearheaded by Mario Batali, the annual campaign
offers food fans the opportunity to support the fight against the disease by
taking part in a series of unique (RED)-inspired food and drink events, ranging
from dinners hosted by some of the world’s most celebrated chefs to food truck
rallies and bespoke menus. In addition, to enhance awareness and encourage
others to participate, diners can to take a photo of their meal and share it
through social media channels using #onestep4RED and #86AIDS throughout the
month of June.
“Food
has the powerful ability to bring people together, which is exactly what is
needed to win this critical fight,” said Batali. “EAT (RED) SAVE LIVES not only
raises money, but, almost equally as important, drives conversation and
inspires action.”
Today,
30 cents can provide medication called antiretrovirals (ARVS) which, when taken
daily, can prevent a pregnant woman living with HIV from passing the virus to
her unborn baby. Still, 600 babies are needlessly born with HIV every day. EAT
(RED) SAVE LIVES enables people everywhere to join the fight and get that
number closer to zero.
The EAT
(RED) SAVE LIVES campaign marks the latest activity in the Bank of America and
(RED) partnership. Earlier this year, following completion of its initial $10
million commitment, Bank of America announced a partnership expansion with
(RED) to include an additional $10 million over five years to the Global Fund
to Fight AIDS, Tuberculosis and Malaria. This investment will continue efforts
to raise awareness and provide support to help end mother-to-child transmission
of HIV in Africa, and achieve an AIDS-free generation.
The
money raised by (RED) is used to finance Global Fund grants that fight AIDS in
eight African countries – Ghana, Kenya, Lesotho, Rwanda, South Africa,
Swaziland, Tanzania and Zambia. Those grants fund programs which provide AIDS
treatment, testing, and prevention and care services. Of the more than $350
million generated by (RED), 100 percent has gone directly to the Global Fund.
For more
information about the partnership and an AIDS-free generation, please visit
www.bankofamerica.com/red.
Bank of
America
Bank of
America is one of the world's leading financial institutions, serving
individual consumers, small and middle-market businesses and large corporations
with a full range of banking, investing, asset management and other financial
and risk management products and services. The company provides unmatched
convenience in the United States, serving approximately 47 million consumer and
small business relationships with approximately 4,700 retail financial centers,
approximately 16,000 ATMs, and award-winning online banking with approximately
33 million active users and approximately 20 million mobile users. Bank of
America is a global leader in wealth management, corporate and investment
banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the world. Bank
of America offers industry-leading support to approximately 3 million small
business owners through a suite of innovative, easy-to-use online products and
services. The company serves clients through operations in all 50 states, the
District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35
countries. Bank of America Corporation stock (BAC) is listed on the New York
Stock Exchange.
Visit
the Bank of America newsroom for more Bank of America news.
Read
more about Red on finance.yahoo.com
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